Strategy Tribe

The challenge of executing the strategy in the day to day

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“The challenge of executing strategy requires both developing the right strategy execution tools and implementing the right strategy execution processes.

SMIT Amandla Marine developed more than one year ago a strategy map, creating a key framework to manage and monitor its strategy. In addition, a strategic Scorecard (known as Balanced Scorecard) has been implemented to monitor each strategic objective, and a set of strategic initiatives has been identified and prioritised, clarifying the strategic road-map going forward.
In order to ensure a strong alignment and commitment of first and second level management, the company created a specific Personal Scorecard Model that link the contribution of each one to the strategy execution and achievement.
This solid set of monitoring and management tools allowed SMIT Amandla to excel in the science of Strategy execution and Balanced Scorecard.
But in order to fully internalise the process and ensure the key executioners’ “buy-in, SMIT developed also the art of Strategy execution, through continuous and solid change management and strategy communication.
The result has been outstanding, and the organisation is now 100% focused on monitoring, managing and executing the strategy …”

Clare Gomes
Strategic Planning & Communications Manager at SMIT Amandla Marine

“The State of Strategy Execution in the Middle East” (SOS-E)

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A research project based on the first strategy execution survey in the Middle East, to be launched by our Tribers in the region.

ShiftIN - Survey_2014 Cover

Strategy Execution has been slowly and steadily strengthening as an emerging discipline over the years. A large amount of knowledge, research and academic papers have been written on the subject, not to mention the large number of conferences and presentations. Nevertheless, this information has some pitfalls. The first is that it relies on outdated data, take for example the saying used by so many consultants, subject matter experts and enthusiast practitioners, regarding the “golden rule of execution” which states that companies lose a big percentage of their Strategy (intent) during its implementation (around 60%). This “rule” (with all its different versions) relies solely on a Harvard Business Review article published in 2004, using a data set (prior to 2004) for drawing its conclusions which is not necessarily up-to-date data. Moreover, the study was conducted in the ‘West’, and extrapolating its findings to organizations across the world (whether public or private) seems somehow quite challenging.

The Middle East in general and the countries of the Gulf Cooperation Council in particular, have shown impressive growth over the past few years. However, little has been done to identify what the specific details of organizations in this region are when it comes to definition and execution of their strategies, nor what is the state of these practices and the sophistication of the management tools employed. In this regard, a research project has been launched: “The State of Strategy Execution in the Middle East” (SOS-E). The objective of which is to contribute in generating data and knowledge specific for the Middle East, on the strategic capabilities of organizations in this particular region.

Results of this survey will have multiple benefits. First, it will help organizations to benchmark themselves against best practices, both in the region as well as globally (thanks to its comparability with the largest strategy execution related research in the world, the Strategy Execution Barometer). Secondly, the data generated will contribute towards strengthening the knowledge available about this region, which will help to tackle problems and challenges with a tailor-made approach, avoiding generalizations with other studies.

SOS-E is a not for profit effort that is being conducted by the Strategy Tribe partners in the Middle East (ShiftIN Partners), in cooperation with one of the world’s a top 20 Business School (SP Jain), and Jeroen de Flander. Participating in this survey is completely free of cost, and all participants will receive a free copy of the results at the end of the survey.

All data follows strict confidentiality protocols. We invite all readers to support this initiative and take the survey at