Aside Posted on Updated on
Aside Posted on Updated on
A research project based on the first strategy execution survey in the Middle East, to be launched by our Tribers in the region.
Strategy Execution has been slowly and steadily strengthening as an emerging discipline over the years. A large amount of knowledge, research and academic papers have been written on the subject, not to mention the large number of conferences and presentations. Nevertheless, this information has some pitfalls. The first is that it relies on outdated data, take for example the saying used by so many consultants, subject matter experts and enthusiast practitioners, regarding the “golden rule of execution” which states that companies lose a big percentage of their Strategy (intent) during its implementation (around 60%). This “rule” (with all its different versions) relies solely on a Harvard Business Review article published in 2004, using a data set (prior to 2004) for drawing its conclusions which is not necessarily up-to-date data. Moreover, the study was conducted in the ‘West’, and extrapolating its findings to organizations across the world (whether public or private) seems somehow quite challenging.
The Middle East in general and the countries of the Gulf Cooperation Council in particular, have shown impressive growth over the past few years. However, little has been done to identify what the specific details of organizations in this region are when it comes to definition and execution of their strategies, nor what is the state of these practices and the sophistication of the management tools employed. In this regard, a research project has been launched: “The State of Strategy Execution in the Middle East” (SOS-E). The objective of which is to contribute in generating data and knowledge specific for the Middle East, on the strategic capabilities of organizations in this particular region.
Results of this survey will have multiple benefits. First, it will help organizations to benchmark themselves against best practices, both in the region as well as globally (thanks to its comparability with the largest strategy execution related research in the world, the Strategy Execution Barometer). Secondly, the data generated will contribute towards strengthening the knowledge available about this region, which will help to tackle problems and challenges with a tailor-made approach, avoiding generalizations with other studies.
SOS-E is a not for profit effort that is being conducted by the Strategy Tribe partners in the Middle East (ShiftIN Partners), in cooperation with one of the world’s a top 20 Business School (SP Jain), and Jeroen de Flander. Participating in this survey is completely free of cost, and all participants will receive a free copy of the results at the end of the survey.
All data follows strict confidentiality protocols. We invite all readers to support this initiative and take the survey at www.stateofstrategy.org.